Celebrating 10 years of Creative Leicestershire

Did you know we’ve been here 10 years? In celebration of the last decade we are introducing a new blog, our Creative Leicestershire film and we’ve put together a selection of case studies from the wealth of creative talent we’ve had the pleasure of working with since we began.

Creative leicestershire is ten : featuring Rob Gee

Riding The Wave…

Marketing Yourself: Part Five

A key element of marketing is making it relevant by tying in with trends and ‘fevers’. Whether it’s the bakery who sprinkled their cupcakes with bright blue crystals for the last episode of Breaking Bad (google it) or the thousands of companies who go pink for Breast Cancer Week, don moustaches for Movember or hire footballers for their ads during the World Cup, every marketer knows it pays to ride the wave of a fever.

This is particularly relevant in the fast paced, obsessive world of social media. As Sohail Y, Creative Director with production company UK…

Read full post